What is a creative CEO?
...Tom Bernardin gave the answer.
（李奥贝纳环球广告公司董事长兼CEO）
创意CEO 从何而来 ？
来自于创意人员对他的热爱，他善于倾听，并给与创意者权力以及自由的创造空间。
既然年轻人不愿意受拘束，那么干脆给他们的所有的自由，然他们拿出最好的作品，这才是创意CEO的典型思维。
创意DNA
1.好的商务运营者 关心资产负债表、关心股东和客户权益
2.外表温和，但内心“勇敢”的领导者
3.自己不是创意人才没有关系，作为CEO要坚信发掘、吸引并留住创意人才才是他工作的第一要务
So，
打造一个创意的温床，吸引最好的人才，并给与最好的养料 ——最好的商业平台
好的创意可以改变人们的行为，而优秀的创意公司才能成为称职的品牌导航者！
虽然现在的环境被扼杀很多创意，没有效率，
但是我也希望能一直能学习并保持Tom的Creative CEO的精髓
Tuesday, July 15, 2008
Wednesday, July 9, 2008
Survey: Mobile will lead digital content investment
With a focus on mobile and online applications, venture capitalists expect to increase their investment in content creation for the digital entertainment sector over the next two years, and see increased M&A activity in the coming year, according to a recent survey by KPMG LLP, the U.S. audit, tax and advisory firm.
In polling 300 venture capitalists, corporate executives, and investment bankers, KPMG found that 52 percent of respondents say venture capital investment in digital content creation will increase over the next two years. In fact, 25 percent of the respondents indicated that they believe investment will increase by more than 20 percent. Asked whether that investment would support user-generated content or professional content providers, respondents were evenly split, with each option receiving 50 percent of the responses.
Beyond investment, 59 percent of respondents indicated that they expect increased M&A activity, including 18 percent that expect an increase of more than 20 percent.
"Digital entertainment is such a vast and constantly evolving sector, and has had a tremendous impact on consumer habits," said Packy Kelly, KPMG partner based in Silicon Valley and co-leader of its venture capital practice. "Investors will continue to seek opportunities to invest in those companies that are at the cutting edge of the disruptive technologies that are driving the evolution in how people communicate and access the information and content they are interested in."
While overall investment in digital entertainment will increase, venture capitalists see certain sub sectors as the leading opportunities. Asked which sub sectors would receive the most significant portions of those increased investment dollars, 31 percent say mobile applications, 26 percent said technology enablers and 20 percent indicated social media services.
With a focus on mobile entertainment, venture capitalist opinions vary when asked about which mobile entertainment applications would dominate market revenue in 2009, though social networks was the favorite with 31 percent of the responses.
Rounding out the top five applications were gaming (20 percent), video (14 percent), music downloads (20 percent) and user-generated applications (10 percent). Additionally, 90 percent of VC respondents believe mass adoption of mobile video consumption will take off in the next five years, and 60 percent expect it will happen within the next three years.
"Activity in the market clearly indicates that the mobile space has become a significant area of opportunity for venture capitalists," said Brian Hughes, KPMG partner based inPhiladelphia and co-leader of its venture capital practice. "The population of consumers who prefer to receive content via their mobile devices is a rapidly growing segment of the market, and VCs have shown keen interest. We've seen new funds created specifically for the mobile sector, and social media also continues to gain traction."
When asked who they saw taking the lead in leveraging social media, respondents were mixed. Forty-four percent say the social media sites themselves, but 22 percent think content owners, 20 percent brand advertisers and 14 percent wireless operators. In addition, many of the respondents (48 percent) believe advertising will monetize social media, while 19 percent believe, much like texting, it is the transport. While perspectives on what is going to truly monetize social media differ, 93 percent believe that the networks will significantly monetize their online viewership in five years or less.
About KPMG LLP
KPMG LLP, the audit, tax and advisory firm (http://www.us.kpmg.com/), is the U.S. member firm of KPMG International. KPMG International's member firms have 123,000 professionals, including more than 7,100 partners, in 145 countries.
In polling 300 venture capitalists, corporate executives, and investment bankers, KPMG found that 52 percent of respondents say venture capital investment in digital content creation will increase over the next two years. In fact, 25 percent of the respondents indicated that they believe investment will increase by more than 20 percent. Asked whether that investment would support user-generated content or professional content providers, respondents were evenly split, with each option receiving 50 percent of the responses.
Beyond investment, 59 percent of respondents indicated that they expect increased M&A activity, including 18 percent that expect an increase of more than 20 percent.
"Digital entertainment is such a vast and constantly evolving sector, and has had a tremendous impact on consumer habits," said Packy Kelly, KPMG partner based in Silicon Valley and co-leader of its venture capital practice. "Investors will continue to seek opportunities to invest in those companies that are at the cutting edge of the disruptive technologies that are driving the evolution in how people communicate and access the information and content they are interested in."
While overall investment in digital entertainment will increase, venture capitalists see certain sub sectors as the leading opportunities. Asked which sub sectors would receive the most significant portions of those increased investment dollars, 31 percent say mobile applications, 26 percent said technology enablers and 20 percent indicated social media services.
With a focus on mobile entertainment, venture capitalist opinions vary when asked about which mobile entertainment applications would dominate market revenue in 2009, though social networks was the favorite with 31 percent of the responses.
Rounding out the top five applications were gaming (20 percent), video (14 percent), music downloads (20 percent) and user-generated applications (10 percent). Additionally, 90 percent of VC respondents believe mass adoption of mobile video consumption will take off in the next five years, and 60 percent expect it will happen within the next three years.
"Activity in the market clearly indicates that the mobile space has become a significant area of opportunity for venture capitalists," said Brian Hughes, KPMG partner based inPhiladelphia and co-leader of its venture capital practice. "The population of consumers who prefer to receive content via their mobile devices is a rapidly growing segment of the market, and VCs have shown keen interest. We've seen new funds created specifically for the mobile sector, and social media also continues to gain traction."
When asked who they saw taking the lead in leveraging social media, respondents were mixed. Forty-four percent say the social media sites themselves, but 22 percent think content owners, 20 percent brand advertisers and 14 percent wireless operators. In addition, many of the respondents (48 percent) believe advertising will monetize social media, while 19 percent believe, much like texting, it is the transport. While perspectives on what is going to truly monetize social media differ, 93 percent believe that the networks will significantly monetize their online viewership in five years or less.
About KPMG LLP
KPMG LLP, the audit, tax and advisory firm (http://www.us.kpmg.com/), is the U.S. member firm of KPMG International. KPMG International's member firms have 123,000 professionals, including more than 7,100 partners, in 145 countries.
Friday, June 27, 2008
Center Of My Joy
Jesus You're the center of my joy
All that's good and perfect
Comes from You
You're the heart of my contentment
Hope for all I do
Jesus You're the center of my joy
Oh, help me sing
Jesus You're the center of my joy
All that's good and perfect
Said it comes from You
Yes it does, yes it does
You're the heart of my contentment
Hope for all I do
What's his name?
Jesus
Jesus You're the center of my joy
Oh
When I've lost my direction
You're the compass for my way
You're the fire and light when
Nights are long and cold
In sadness
You are the laughter
That shadows all my fears
When I'm all alone
Your hand is there to hold
Oh, oh
Jesus, yes you are
Jesus You're the center of my joy
All that's good and perfect
Comes from You
You're the heart of my contentment
Hope for all I doJ
esus You're the center of my joy
My joy
You are why I find pleasure
In the simple things in life
You're the music in the meadows
And the streams
The voices of the children
My family and my homeY
ou're the source and finisher
Of my highest dreams
Oh, Jesus, ohJesus
You're the center of my joy
All that's good and perfect
Said it comes from You
Yes it does, yes it does
You're the heart of my contentment
Hope for all I do
Oh Jesus
You're the center of my joy
Oh Jesus
You're the center of my joy
And Jesus, nobody but you, you you you you you
Of my Joy
Jesus, you are the center of my joy
Jesus, you are the center of my joy
When I was down
You picked me up
When I was thirsty
You filled my cup
JesusYou're the center of my joy
Oh Jesus, You're the center of my joy
Oh oh
My joy
Hallelujah
All that's good and perfect
Comes from You
You're the heart of my contentment
Hope for all I do
Jesus You're the center of my joy
Oh, help me sing
Jesus You're the center of my joy
All that's good and perfect
Said it comes from You
Yes it does, yes it does
You're the heart of my contentment
Hope for all I do
What's his name?
Jesus
Jesus You're the center of my joy
Oh
When I've lost my direction
You're the compass for my way
You're the fire and light when
Nights are long and cold
In sadness
You are the laughter
That shadows all my fears
When I'm all alone
Your hand is there to hold
Oh, oh
Jesus, yes you are
Jesus You're the center of my joy
All that's good and perfect
Comes from You
You're the heart of my contentment
Hope for all I doJ
esus You're the center of my joy
My joy
You are why I find pleasure
In the simple things in life
You're the music in the meadows
And the streams
The voices of the children
My family and my homeY
ou're the source and finisher
Of my highest dreams
Oh, Jesus, ohJesus
You're the center of my joy
All that's good and perfect
Said it comes from You
Yes it does, yes it does
You're the heart of my contentment
Hope for all I do
Oh Jesus
You're the center of my joy
Oh Jesus
You're the center of my joy
And Jesus, nobody but you, you you you you you
Of my Joy
Jesus, you are the center of my joy
Jesus, you are the center of my joy
When I was down
You picked me up
When I was thirsty
You filled my cup
JesusYou're the center of my joy
Oh Jesus, You're the center of my joy
Oh oh
My joy
Hallelujah
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